Academics

Professional Communication

Professional Communication

My dream is right in front of me and I’m reaching for it. My end goal is to be a respected TV and film producer. … Education earns respect. Siena definitely gave me that badge of honor that I know is there.
Randy Holloway ‘10
TV and Film Producer, Detroit, Mich.
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  • About: Professional Communication
  • Meet the PCM Faculty
  • 3 Things: Professional Communication
  • Career Opportunities
The Bachelor of Arts in Professional Communication meets the needs of people who are interested in or who have prior learning/work experience in a communications-related field. These areas can include: advertising, journalism, graphic arts, marketing, multimedia, film, web design and radio/TV broadcasting.

The Professional Communication major at Siena Heights University offers students a broad area of study that is relevant for virtually any career field.

Many colleges offer a bachelor’s degree in communications, but PCM goes above and beyond the traditional communications degree to prepare students not only for effective verbal and written communication, but also for the technological proficiency and research skills required in today’s workplace. PCM integrates Siena Heights’ Dominican traditions and mission of a competent, purposeful and ethical learning environment that prepares each individual to embody these values well beyond graduation. 

The program meets the needs of people who are interested in or who have prior learning/work experience in a communications-related field. These areas can include: advertising, journalism, graphic arts, marketing, multimedia, film, web design and radio/TV broadcasting.

In addition, there is a Professional Communication degree elective requirement that enables students to focus their major on their goals and interests.


BACHELOR OF ARTS

DEGREE COMPLETION OF BA

Emphasis is placed on enhancing students’ communication skills and competencies in the workplace. Coursework required for this degree path include:

  • Communication Skills for Managers
  • Leadership
  • Business Ethics
  • Technology and the Human Condition
  • Professional Communication Seminar-Capstone Course
Course Type
Required Credit Hours
Course Type PREREQUISITES
Required Credit Hours 6Credit Hours
Course Type REQUIRED
Required Credit Hours 9Credit Hours
Course Type COGNATE
Required Credit Hours 12Credit Hours
Course Type ELECTIVE
Required Credit Hours 15Credit Hours
Total for major
42Credit Hours
Course Name
Course Type
Credit Hours
Course Name Business Ethics or Business and Society
Course Type REQUIRED COGNATE
Credit Hours 3
Course Name Leadership
Course Type REQUIRED COGNATE
Credit Hours 3
Course Name Managerial Communications
Course Type REQUIRED COGNATE
Credit Hours 3
Course Name Technology/Human Condition
Course Type REQUIRED COGNATE
Credit Hours 3
Course Name Advanced Expository Writing
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Conflict Resolution
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Consumer Behavior
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Ethnic Dimensions: Amer Society
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Group Dynamics
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Human Resource Management or Organizational Behavior
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Management Principles/Cases
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Marketing Principles/Cases
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Organizational Behavior
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Special Topics
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Special Topics-Social Media for Mass Communications
Course Type REQUIRED ELECTIVE OPTION
Credit Hours 3
Course Name Intercultural Communication
Course Type REQUIRED REQUIRED
Credit Hours 3
Course Name Professional Communication Sem
Course Type REQUIRED REQUIRED
Credit Hours 3
Course Name Professional Speaking
Course Type REQUIRED REQUIRED
Credit Hours 3

Meet the Professional Communication Faculty

Associate Professor of Professional Communications
Communications
Online Learning
#1. Provides a versatile skill set, as students learn myriad communication skills that will be useful regardless of the career path

#2. Prepares students for today’s fast-paced work environment by effectively utilizing a variety of communication technology tools

#3. Comprehensive content offers a broad range of career options

Learn about the career opportunities you can have with a degree in Professional Communication.

Career Opportunities for PCM Graduates

  • Advertising Specialist
  • Blogger
  • Broadcast Manager
  • Communication Trainer
  • Copy Writer
  • Creative Director
  • Director of Corporate Communication
  • Entertainment Professional
  • Freelance Writer
  • Human Resources
  • Independent Filmmaker
  • Journalist
  • Media Buyer
  • Media Sales Representative
  • Movie Producer
  • Music Producer
  • Negotiator
  • News Director
  • News Writer
  • Political Writer/Consultant
  • Public information Officer
  • Public Opinion Researcher
  • Public Relations and Advertising
  • Sports Announcer
  • Television Producer
  • Web designer
  • Web Manager