Sport Management
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Siena Heights University's Sport Management Program is offered through the Business and Management Division, ensuring that students receive a solid background in business knowledge and skills. Students also receive a strong sport foundation that challenges them to examine the culture of sport, reflect on the ethical dimensions of sport, analyze critical issues in sport, as well as, study and participate in event planning, marketing, and sport management.

FAST FACT: Students in the Sport Management program complete a curriculum that provides them with both a strong theoretical foundation and practical experiences which are critical for success in the sport industry.

  • About: Sport Management
  • Meet the Faculty
  • 3 Things: Sport Management
  • Career Opportunities
  • Clubs & Organizations
  • Community Based Learning
  • Field Experiences
  • THE SIENA EFFECT: Sport Management

Siena Heights University distinguishes itself from other institutions by offering a Sport Management program based on a strong business core, including management, marketing, economics, ethics, law, finance, and strategic planning.

Reflecting a strong commitment to the liberal arts, students in this major also receive a broad general education with a focus on social foundations including the sociology, psychology and history of sport.

The Sport Management Program is housed in the Business and Management Division where students earn a BBA. Graduates experience high placement rates in the competitive business industry and also attend graduate school. 

The program is based on theory and application. At Siena Heights University, students are afforded the opportunity to study the liberal arts including critical social foundations as well as business. Our students also get many opportunities to connect classroom learning to experience in the sport industry. The program is also designed to give students leadership experience in the field.

Meet the Sport Management faculty members.

Leibold, Mary Beth

Leibold, Mary Beth

Professor of Sport Management517-264-7624
Reuss-McCann, Peggy S

Reuss-McCann, Peggy S

Professor of Sport Management517-264-7627
#1. Our program is based on theory and experiential learning, gaining direct experience in the field of sport through competitive internships and community-based learning projects

#2. A case-base curriculum where students complete in class cases that challenge them to solve real business problems while applying critical and integrative thinking skills

#3. A high placement rate after graduation, with many students attending graduate school on graduate assistantships

Learn about the career opportunities you can have with a degree in Sport Management.

Students graduating with a Bachelor of Arts degree in Sport Management from Siena Heights University will be well prepared to enter numerous sectors within the sport industry, including professional, intercollegiate, recreational management, event and facility management and marketing, governing bodies, sporting goods management and sales and media.

Specific careers may include the following:

  • Account Executive
  • Assistant Athletic Director of Academics
  • Associate Athletic Director of Development
  • Assistant General Manager for Marketing and Promotions
  • Athletic Director
  • Director of Corporate Partnerships
  • Director of the Community Sport Programs
  • Director of Public Relations
  • Director of Facility Operations
  • Director of Sport Marketing
  • Director of Team Operations
  • Director of Ticketing
  • Manager of Community Development
  • New Media Marketing Program Manager
  • General Manager
  • Group Sales
  • Sport Agent
  • Sport Writer
  • Web Content Assistant

Learn more about the Sport Management Student Association (SMSA).

Student Vs. Faculty Game

The mission of the Sport Management Student Association (SMSA) is to provide professional development opportunities for Sport Management majors and students interested in pursuing a career in sport, to offer programs that promote and foster awareness of the field of sport management, and to encourage social interaction among sport management majors.

Learn about community based learning in the Sport Management program.

Community Based Learning

Siena Heights University Sport Management students get hands-on experience their first year through community-based learning projects. Students collaborate with the Boys and Girls Club of Lenawee County and the Adrian Parks and Recreation Department to coordinate sport programs including a flag football program, family day event, awards ceremony and fall festival.

These community-based learning partnerships provide students the opportunity to combine theoretical and practical experiences while contributing to local organizations.

Learn about field experiences in the Sport Management program.

The highlight of the Siena Heights University Sport Management Program is the field experience component that provides students the chance to complete two practical, real world experiences.

The first is a 150-hour practicum that gives students an introduction to the sport field and lets them explore possible careers.

During their senior year, students complete a 40-hour per week internship that spans an entire academic semester. This experience gives students the opportunity to gain valuable experience related to their career aspirations and a chance to begin building their own professional network.

Students have completed internships at a variety of college, professional, and other sport organizations including the following:

  • Detroit Tigers
  • Detroit Red Wings
  • Lenawee County YMCA
  • Michigan International Speedway
  • Michigan State University Athletic Department
  • Palace Sports and Entertainment
  • The University of Toledo
  • Toledo Mud Hens
  • University of Tennessee Athletic Department

Meet Jenny Mandock Brown, Class of 2006

Jennifer Mandock Brown

Major: Sport Management

Current title/position: Director of Sales & Marketing, University of Tennessee Athletic Department

What Jennifer is doing: She currently works in marketing for the University of Tennessee Athletic Department. She oversees marketing and promotional efforts for women’s basketball, softball and track & field, while also assisting with marketing and promotional efforts for football. In addition, she assists with ticket sales and student attendance strategies for all 18 sports and helps with UT’s overall social media strategy. She also maintains daily correspondence with IMG/Vol Network, UT’s marketing and media rights holder. In January 2013 she was promoted to director of Sales & Marketing.

"There are so many things that make Siena such a special place, and I have so many great memories. ... 
If you don’t go after what you want, you’ll never have it, and if you do not step forward, you’ll remain in the same place. Take advantage of every opportunity given to you and don’t ever let down."

Additional Info


  • Bachelor of Arts


  • Division of Business and Management


Meet Siena


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Alyssa Fausneaucht

Sport Management Major, Women's Golf; Adrian Campus

Faculty & Staff

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Dr. Mary Beth Leibold

Associate Professor of Sport Management; Division Chair, Business and Management; Chair, Sport Management Program
Contact Us at (800) 521-0009.
Siena Heights University Main Campus. 1247 E. Siena Heights Dr. Adrian, MI 49221.