Program

Siena Heights University’s Business Program was recognized as a College of Distinction outstanding and exemplary undergraduate program for 2023-24.

A Bachelor of Business Administration degree from Siena Heights University will open many types of employment opportunities for you. BBA grads pursue careers in advertising, banking, small business ownership, manufacturing and retailing. You will master the skills employers are seeking. With Siena Heights University’s emphasis on 21st century skills and ethics, you may confidently choose to start a new career or take your work in the business field to the next level.

Here are the business learning outcomes are skills employers seek, and therefore cornerstones of the program:

Communication
The ability to express ideas in writing, verbally and  visually 

Creativity
The ability to develop original ideas or use common solutions in unique ways

Analytical ability
The skill to effectively separate a complex problem into its component parts in order to identify solutions

Integrative thinking
The ability to detect interrelationships among component parts and assess their importance in creating solutions

Ethics
The ability to examine decisions in light of ethical and corporate social responsibility principles as well as their effects on stakeholders worldwide. 

Business majors at Siena Heights will also receive a concentration in one or more of the following areas:

ACCOUNTING
Students in the accounting concentration sharpen their skills on the basics and then move on to advanced skills like analysis and interpretation of accounting information for decision-making purposes. Among the many topic areas for accounting students are accounting, auditing and taxation.

CYBERSECURITY
Our well-balanced and comprehensive curriculum enables students to assume responsible roles as systems analysts, software programmers, database administrators, network specialists, web developers and information systems managers. 

ENTREPRENEURSHIP
Learn the necessary skills to start and manage your own business.

FINANCE
The emphasis in the finance concentration is on money and markets. You will learn the tools necessary to analyze corporate statements and the best investment strategies for individuals and businesses.

MANAGEMENT
Management students focus on the issues of leadership, labor relations, organizational behavior, teamwork and entrepreneurship.

MARKETING
Students interested in marketing want to enter career fields like product management, market research, and e-commerce.

When you graduate with a BBA degree from Siena Heights University you are prepared for the following business careers:

• Account Executive
• Arts Administrator
• Benefits Coordinator
• Customer Relations Specialist
• Financial Planner
• Marketing Manager
• Product Manager
• Media Buyer
• Advertising Manager
• Public Relations Coordinator
• Operations Manager
• Project Manager
• Small Business Owner
• Sales Manager
• Social Entrepreneur
• Training Specialist

About Internships

The heart of the internship is the success the intern achieves in encountering and solving real-life problems in a professional workplace setting.

The SHU business internship program provides the following benefits:

• Help to provide students with relevant work experience, which is key to securing a job upon graduation.
• While not required, internship credit can be applied to the major requirements.
• Paid internships help defray educational costs for the student.
• Students develop a digital portfolio of their internship project to share with prospective employers.

Our students have interned at numerous companies, including:

• Anderson Corp.
• Croswell Opera House
• Enterprise
• First Federal Bank
• Greenstone Farm Credit
• Kapnick Insurance
• Kraft Foods
• NBC Toledo Channel 24
• The Palace of Auburn Hills
• Promedica Health Systems
• WLEN Radio
• Wacker Silicones

The Business Management Association (BMA) is a campus club that welcomes students interested in business (from accounting to entrepreneurship, from international studies to marketing). The club serves three major purposes: education, service, and social enrichment.

Volunteering as a club officer provides students the additional opportunity to develop, strengthen and apply leadership skills.

To complete the major, Business students adopt the role of CEO and present a final case analysis to a panel of local Michigan business professionals —demonstrating the student’s understanding of business’s best practices.

BBA grads often pursue careers in advertising, banking, small business ownership, manufacturing and retail. Master the skills employers are seeking via an online bba degree, or take classes in person with the option of a concentration. Concentrations include coursework in marketing, management, finance, and more. Curriculum is customized based on each individual student’s path and goals.