Program

A Bachelor of Business Administration degree in Marketing from Siena Heights University will open many types of employment opportunities for you. With Siena Heights University’s emphasis on communication and ethics, you may confidently choose to start a new career or take your work in the business field to the next level. Through its curriculum and advising, BBA faculty offer business majors the opportunity to become proficient, engaged citizens. This is imperative in today’s business climate. Approximately 60 percent of the program’s core courses are based in case methodology. Case study sharpens analytical ability and heightens student ability to think and reason rigorously. Other focuses in the BBA program include communication, creativity, and integrative thinking. We want our students to be able to express their creativity through writing, verbal, and visual means, have the skills to detect interrelationships among component parts and assess their importance in creating solutions.

The Business Management Association (BMA) is a campus club that welcomes students interested in business (from accounting to entrepreneurship, from international studies to marketing). The club serves three major purposes: education, service, and social enrichment.

Volunteering as a club officer provides students the additional opportunity to develop, strengthen and apply leadership skills.

To complete the major, Business students adopt the role of CEO and present a final case analysis to a panel of local Michigan business professionals —demonstrating the student’s understanding of business’s best practices.

BBA grads often pursue careers in advertising, banking, small business ownership, manufacturing and retail. Master the skills employers are seeking via an online bba degree, or take classes in person with the option of a concentration. Concentrations include coursework in marketing, management, finance, and more. Curriculum is customized based on each individual student’s path and goals.